Are artificial sweeteners used in your products safe for me?

Artificial sweeteners, sucralose (955) and acesulphame K (950) are used in our products where we aim to achieve lower sugar content or when we need to achieve a certain taste characteristic, particularly as protein does not have a very acceptable taste.

Both sucralose and acesulphame K are deemed safe for use in the food industry by reputable international and national health/food safety organisations including the World Health Organisation (WHO) and Food Standards Australia New Zealand (FSANZ).

Across our Balance range, the following artificial sweeteners are used:











Acesulphame K (950)



Classified as an artificial sweetener which has no calories and does not cause dental caries. It is 200 times sweeter than table sugar.



  • Pure WPI Protein (flavoured)
  • 100% Whey WPC/WPI
  • Effervescent Creatine
  • NO Blast

Sucralose (955)

Classified as a high intensity artificial sweetener (450-800 times sweeter than table sugar). It is manufactured from sugar cane and is used in small quantities in food products to increase the sweetness profile without having to add extra calories through the use of adding sugar.

  • Pure WPI Protein (flavoured)
  • 100% Whey WPC/WPI Protein
  • Matrix 7 Protein
  • Ultra Ripped Protein
  • Effervescent Creatine
  • NO Blast
  • Muscle 2 Go Bars
  • Massive 70:30
  • Amino-Pro

Products which do not contain artificial sweeteners


  • Original Mass Gainer Protein
  • Mass Gainer with Promulin Protein
  • WPI Protein (unflavoured)
  • Tribulus
  • Fuel 2 Go Bars
  • Glutamine (1000mg & 100% versions)
  • Ultimate Recovery Stack
  • HMB
  • Sports Multi + Antioxidant 
  • Thermo Ripped
  • Carnitine (liquid & caps)
  • Pure MIcronised Creatine
  • 100% Pure Beta Alanine
  • 100% Pure Colostrum
  • Energy Squeezegels
  • Restore Energy
  • Mag Primer
  • Refuel & Recover